Welcome to National Advocacy Awareness Week 2023 where the theme this year is “What is Advocacy?”
For us the question is a simple one to answer. We have lost count of the number of times we have heard of older people having their views discounted in: health and social care settings; retail outlets; financial institutions; social settings and on many, many other occasions!
So for us the answer to “what is advocacy” is simply this. It is the way we ensure that the older people in our lives get the time and respect they deserve. That they get a proper opportunity to express their needs and wants. They are recognised and acknowledged as the experts on themselves.  And that they are supported in realising their objectives.
It really is that simple!






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